Spotwise
Spotwise is an agentic operating system for media professionals that provides real-time intelligence across radio, TV, and podcasts. It uses proprietary AI to capture every ad, sponsorship, and live-read, then turns that signal into actionable leads, automated workflows, and a sales pipeline.
Key facts
What is Spotwise?
Turn every ad on air into revenue by converting real-time media intelligence into immediate sales execution.
Who is Spotwise best for?
Broadcasters, ad sales teams, agencies, media groups
What are its main limitations?
- No cons explicitly listed on the website; pricing is not publicly available
Limitations are based on product materials or editorial synthesis; confirm on the official site.
Key features
- ✓Real-time ad detection: captures every spot, sponsorship, and live-read within ~20 minutes of airing
- ✓Conversational AI copilot (Spotty) that answers questions, researches advertisers, and drafts outreach
- ✓Sales workspace with pipeline management, opportunity scoring, and estimated spend tracking
- ✓Automated Skills workflows that wire intelligence into CRM, planning systems, and panel data
- ✓Integration with CRM, Slack, and inbox for seamless data flow
- ✓Modeled estimated spend and share of voice for defensible revenue numbers
- ✓Lead discovery and enrichment of decision-maker contacts with drafted email/LinkedIn outreach
Use cases
- →Identify new advertisers that started running radio this week and begin sales outreach
- →Research competitor station activity to find new leads and understand ad mix
- →Analyze advertiser campaign changes (e.g., Tesco's station and daypart pivot) with automatically generated insights
- →Draft personalized sales pitches based on actual airplay data
- →Monitor airtime for clients and prove ad delivery with real-time evidence
- →Consolidate fragmented tools (spreadsheets, reports, chat) into a single dashboard
Pros
- +Real-time intelligence updates within about 20 minutes of airing
- +AI-powered copilot automates research, analysis, and outreach drafting
- +Consolidates multiple fragmented tools into one platform
- +Trusted by media teams in 13 countries with measurable results (e.g., 10x ROI, 2× new-client acquisition rate)
- +Media Engineers embed with teams to tailor the system to specific markets and sales approaches
Cons
- −No cons explicitly listed on the website; pricing is not publicly available
Positioning
- Core value: Turn every ad on air into revenue by converting real-time media intelligence into immediate sales execution.
- Ideal for: Broadcasters, ad sales teams, agencies, media groups
- Product type: Web platform with conversational copilot (Spotty)
Frequently asked questions
What is Spotwise?
Spotwise is an agentic operating system for media that gives broadcasters, ad sales teams, agencies, and media groups real-time intelligence across radio, TV, and podcasts. It uses proprietary AI to detect every ad on air and turn that signal into immediate sales execution.
How does the real-time detection work?
Our proprietary AI pipeline captures every spot, sponsorship, and live-read from radio, TV, and podcasts. Detections appear in the Spotwise dashboard approximately 20 minutes after airing, so you have immediate visibility into the market.
What is Spotty?
Spotty is the conversational AI copilot built into Spotwise. You ask questions like 'Find advertisers that started running radio this week' and Spotty searches real-time intelligence, enriches leads with decision-maker contacts, and drafts outreach emails or LinkedIn messages.
How much does Spotwise cost?
Pricing is not publicly listed on the website. You can book a demo to get a custom quote based on your stations, market, and team size.
What results have other broadcasters seen?
Customers report generating €108k in new revenue within 6 months, doubling new-client acquisition rates, and achieving over 10x return on investment within the first six months.
How is Spotwise different from traditional media monitoring?
Spotwise goes beyond monitoring by turning intelligence into immediate execution — from lead generation and outreach drafting to pipeline management and automated workflows. It consolidates what used to require five tools and two weeks into one platform with real-time output.
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