Analytics Built Into Your Product
Shaper is an open-source, SQL-first platform for building data dashboards, reports, and customer-facing analytics that embed directly into your product. It provides a code-based approach with Git-versioned SQL workflows, multi-source querying (DuckDB), and full white-labeling, while keeping data in your infrastructure.
Key features
- ✓SQL-driven dashboards with interactive filtering and drill-downs
- ✓Multi-source querying via DuckDB
- ✓Git-versioned SQL workflows for auditability
- ✓Row-level security using JWT
- ✓PDF, PNG, Excel, and CSV exports; scheduled email delivery
- ✓Full CSS white-labeling for embedded analytics
- ✓Slack & Teams notifications
- ✓AI-ready design allowing LLMs to generate dashboards
Use cases
- →Embedding analytics directly into SaaS products without redirects or separate logins
- →Providing customer-facing dashboards and reports
- →Internal reporting and research tools with version-controlled SQL
- →Automated PDF and Excel report generation for stakeholders
Pros
- +Open source with no vendor lock-in; can self-host anytime
- +SQL-first approach is familiar to data teams and auditable via Git
- +Flat-fee pricing with unlimited users (managed service)
- +Data stays in your infrastructure; row-level security built-in
- +Lightweight embed SDKs (no iframes) for seamless product integration
Cons
- −Pricing is not publicly listed on the website
- −Requires SQL knowledge, which may be a barrier for less technical users
- −Limited out-of-the-box visual query builder (UI is SQL-first)
Positioning
- Core value: Write SQL queries and Shaper handles the rest—dashboards, reports, exports, all embedded in your product, so you can build analytics features in hours, not months.
- Ideal for: Data teams, product teams, engineering teams, startups, and companies needing embedded analytics or customer-facing dashboards.
- Product type: Open source engine, React & JS SDKs (no iframes), REST API, managed cloud service, self-hosted option
Frequently asked questions
What is Shaper?
Shaper is an open-source, SQL-first platform for building embedded analytics, dashboards, and reports that can be integrated directly into your product. It is powered by the Taleshape team.
Is Shaper truly open source?
Yes, Shaper is fully open source and can be run anywhere. You can use the managed service or self-host without vendor lock-in.
How does Shaper handle data sovereignty?
Your data stays within your infrastructure. The platform uses DuckDB for local processing and supports multi-source querying without sending data to external servers.
Can I embed dashboards without iframes?
Yes, Shaper provides React and JS SDKs that embed analytics directly into your application without using iframes.
How is Shaper different from legacy BI tools?
Shaper uses Git-versioned SQL workflows instead of opaque UI-driven changes, offers a flat fee with unlimited users instead of per-user licensing, and runs locally on your infrastructure rather than a multi-tenant cloud.
Does Shaper support AI integration?
Yes, the code-based SQL approach makes it straightforward to use LLMs to generate and iterate on dashboards securely.
You may also like
Curated suggestions based on similar categories.
Siliform
SiliForm is an AI-powered conversational form builder that replaces static fields with one-question-at-a-time flows, includes AI input validation to catch fake answers, and provides question-level drop-off analytics to show exactly where respondents abandon the form.
SmartRolePath
SmartRolePath is an AI career intelligence platform that analyzes a user's skills against live hiring data from 50,000+ job postings to generate personalized career paths with real salary data, market demand scores, automation risk assessments, and month-by-month transition roadmaps.
AEO Copilot
AEO Copilot is an AI visibility tracking tool for freelancers and agencies that monitors brand mentions across ChatGPT, Claude, Perplexity, and Google AI Overview. It provides visibility tracking, position analysis, sentiment analysis, and actionable recommendations, with API and MCP access for integration into existing workflows.
On-Device Field Extraction by Veryfi
Veryfi Lens SDK's on-device field detection validates receipt fields (vendor, date, total) in real time on the device before submission, using optimized mobile AI models. It provides visual overlays and can block incomplete submissions, all offline, to improve data quality and user experience.
GeoBuddy
GeoBuddy is a service-based agency that helps websites become visible in AI-generated answers from platforms like ChatGPT, Gemini, and Perplexity. They audit and fix website content, structure, and schema to improve AI readability and referral traffic, combining SEO with Generative Engine Optimization (GEO).
OpenJobs AI
Metix AI (formerly OpenJobs AI) is an AI-native hiring platform that delivers interview-ready candidates within 24 hours. You define the role, and the platform handles sourcing, outreach, and screening, with a delivery team ensuring quality. You only pay for candidates who are qualified and ready to interview.